> ## Documentation Index
> Fetch the complete documentation index at: https://help.privy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Privy Compliance

> Discover how Privy enables your business' marketing messaging to comply with legal standards.

In a landscape where each channel has its own respective collection methods and legal standards, Privy strives to provide quality services that empower your business to be compliant while creating highly engaging messaging. Privy also strives to provide you with best practices so you can avoid high unsubscribe rates & spam complaints and focus on driving revenue & boosting engagement.

<Card title="Understanding Marketing Consent" icon="person-circle-check" horizontal={true} href="/docs/learn/compliance/understand-marketing-consent">
  Start here to get a basic understanding on what marketing consent is, its importance, and how it impacts your contacts' reachability in Privy.
</Card>

## Privy Email Compliance

Learn more about email marketing consent, subscriber eligibility and compliance best practices.

<Card title="Email Compliance Guide" icon="envelope" horizontal={true} href="/docs/learn/compliance/privy-email-compliance" />

<Card title="Understanding Contact Auto-Rejection" icon="circle-x" horizontal={true} href="/docs/learn/compliance/contact-auto-rejection" />

## Privy SMS Compliance

Learn more about toll-free numbers, SMS Consent, and compliance best practices.

<Card title="SMS Compliance Guide" icon="mobile" horizontal={true} href="/docs/learn/compliance/privy-text-compliance" />

<Card title="Toll-Free Message Verification" icon="circle-check" horizontal={true} href="/docs/learn/compliance/toll-free-verification" />

<Card title="Understanding SMS Consent" icon="person-circle-check" horizontal={true} href="/docs/learn/compliance/understand-sms-consent" />

## Data Compliance

Discover these important privacy acts and how they impact your marketing strategy and list management:

<Card title="General Data Protection Regulation (GDPR)" icon="globe" horizontal={true} href="/docs/learn/compliance/gdpr" />

<Card title="California Consumer Privacy Act (CCPA)" icon="globe" horizontal={true} href="/docs/learn/compliance/ccpa" />

<Card title="How does Privy handle GDPR and CCPA requests?" icon="circle-question" horizontal={true} href="/docs/learn/compliance/gdpr-ccpa-requests" />